80% of the problems in your life can be solved through it!

15 Nov 2022

Beautiful morning light, accompany you to read.

are you like Uncle Fan? Even if you don't stop in life, you always find time to read. Every year at the Shanghai Book Fair, I will rush to the scene to listen to the creative feelings and life feelings of famous artists. Later, I found that it was not so difficult to meet my writing idol face to face.

by chance, Uncle Fan caught Liu Zhenyun on Douyin. He had a kind face, talked eloquently, and kept on getting golden sentences. For example, he said, "the success or failure of a novel lies in philosophy in the final analysis." "people who live at the bottom will have great knowledge." Later, I couldn't help browsing many of his short videos and benefited a lot. He also excitedly bought the "three Autumn in a Day" that he hung in the window.

Uncle Fan later realized that this is actually a new mode of book marketing. Through Douyin e-commerce platform, book fans encounter with good books, it is really a beautiful thing.

short videos bring goods, so that good books quickly meet suitable readers

many people have a misunderstanding. Tik Tok is used for entertainment. In fact, no, the platform is just a platform, the key depends on how you use it. Just like Uncle Fan, there are Liu Zhenyun, Mo Yan, Jia Pingwa, Li Yinhe, Ma Jiahui on the watch list. watching their short videos is like listening to a nutritious lecture.

I am very grateful for the night when I opened a short video, and I met . The writer Liu Zhenyun uses concise and vivid words to construct a rural life full of black humor and leads us to see the inner spiritual world of farmers. In the short video, Liu Zhenyun shares the code to enter the novel: food. Eating habits can shape language habits, and conversation at the dinner table can best reflect people's wisdom and interest.
Jia Pingwa also recommended his new collection of essays "Gods are full of" , and a sentence hit me: "Don't live carelessly, concentrate on eating and walking, then the gods will fill heaven, earth and heart."
an interesting statistic: in 2020, 43.4% of adults preferred to "read with a paper book", an increase of 6.7 percentage points from 36.7% in 2019.

this shows that many people, like Uncle Fan, can meet spiritual food while relaxing with short videos. No matter how noisy life is, we can all stop the declining gestures, listen to an intriguing word, read a book with rich meaning, and enter a spiritual world that transcends daily life.

Let more people fall in love with reading and have good books. To this end, Douyin e-commerce has also done a lot of activities to promote an effective connection between the publishing industry and readers. 02
Douyin e-commerce has entered the game and become a bridge between the publishing industry and readers

December 15. Douyin launched the "flipping 2021" book promotion campaign, Douyin e-commerce joint publishing unit, invited Liu Zhenyun, Wu Jun, Ye Zhaoyan and other writers, Kang Zhen, Yi Zhongtian, Ji Lianhai and other cultural scholars as "book referrals." at the same time, more than a dozen key live broadcasts have been created to help readers who want to choose books to choose new books and buy good books.
the founder of Tongxing College and science fiction writer Hao Jingfang shared his views on education in the studio. At the educational level, she is a "reformist", hoping that her children can take a freer path under examination-oriented education, and she tries to make parents care less about exams and grades. Try to find the advantages of the child and let the child shine. This kind of education method is more scientific and positive.
Hong Zicheng, a professor of Chinese literature at Peking University and literary historian , discussed "the significance of reading a large number of articles", "the relationship between text learning and life". Almost every important piece of content can become a reading guide for literature lovers.
Machinery Industry Publishing House launched the theme content of "Editors' selection of Books" , edited by Lu.Continue to share their own experiences and strategies to help parents develop their children's reading habits.
in the past year, "Douyin National good Book Program" has launched several book promotion activities, inviting cultural celebrities to share their insights, recommend books, and cultivate young readers' good habits of loving books and reading books. Winter and spring echoed, pushing books did not stop.

03 incarnation catalyst, making love of books and reading become a way of life
Uncle Fan thinks that reading and learning are lifelong careers and are worth inheriting. In this process, the platform that can buy good books has become one of the indispensable and even the most important links.

We live in the Internet era, and the mode of communication is also developing and evolving. On the other hand, short videos have lowered the threshold of understanding and become a carrier accepted by many people.

Writers want to show their works to the right readers, the publishing industry wants the most efficient sales, readers want good books and reliable Amway, and short videos and live broadcasts become the "link" between these three parties. It can be seen that the atmosphere of loving books and reading books will be activated again.

short videos and live streaming greatly shorten the distance between people and make the interaction more convenient. it can be seen that Douyin e-commerce has obvious advantages in content, traffic and technology, and has become a new choice for many publishers in order to open up new markets.
in addition to the influx of publishing, there are also a lot of knowledgeable people who recommend books. they rely on interesting and informative content to recommend good books to the right readers. Someone once shared: "readers are willing to buy a book because of their charisma-fans trust them; sometimes fans buy recommended books because they are attracted by stories or arguments told by them."

Ma Lanhua, mother of Tsinghua University Benshuo studied at the School of Economics and Management of Tsinghua University and became an investment manager after graduation. During the epidemic, when she used a short video to record the learning and growth stories of her two children and attracted the attention of millions of fans, she quit her job to start a business at Douyin. Data show that as of May 2021, she had sold more than 450000 books through Douyin e-commerce platform.
if this benign trend continues, Douyin e-commerce will gather writers, publishing industry, readers and entrepreneurs to a greater extent, so that choosing good books is no longer a difficult task, and making loving reading really become a way of life for more and more people. and if you are willing to devote yourself to it and work hard, it will also contain countless possible vast blue seas and dazzling starry skies.

short videos bring goods, so that good books quickly meet suitable readers

Jia Pingwa also recommended his new collection of essays "Gods are full of" , and a sentence hit me: "Don't live carelessly, concentrate on eating and walking, then the gods will fill heaven, earth and heart."

an interesting statistic: in 2020, 43.4% of adults preferred to "read with a paper book", an increase of 6.7 percentage points from 36.7% in 2019.

Douyin e-commerce has entered the game and become a bridge between the publishing industry and readers

December 15. Douyin launched the "flipping 2021" book promotion campaign, Douyin e-commerce joint publishing unit, invited Liu Zhenyun, Wu Jun, Ye Zhaoyan and other writers, Kang Zhen, Yi Zhongtian, Ji Lianhai and other cultural scholars as "book referrals." at the same time, more than a dozen key live broadcasts have been created to help readers who want to choose books to choose new books and buy good books.

the founder of Tongxing College and science fiction writer Hao Jingfang shared his views on education in the studio. At the educational level, she is a "reformist", hoping that her children can take a freer path under examination-oriented education, and she tries to make parents care less about exams and grades. Try to find the advantages of the child and let the child shine. This kind of education method is more scientific and positive.

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Machinery Industry Publishing House launched the theme content of "Editors' selection of Books" , edited by Lu.Continue to share their own experiences and strategies to help parents develop their children's reading habits.

in the past year, "Douyin National good Book Program" has launched several book promotion activities, inviting cultural celebrities to share their insights, recommend books, and cultivate young readers' good habits of loving books and reading books. Winter and spring echoed, pushing books did not stop.

Uncle Fan thinks that reading and learning are lifelong careers and are worth inheriting. In this process, the platform that can buy good books has become one of the indispensable and even the most important links.

Writers want to show their works to the right readers, the publishing industry wants the most efficient sales, readers want good books and reliable Amway, and short videos and live broadcasts become the "link" between these three parties. It can be seen that the atmosphere of loving books and reading books will be activated again.

short videos and live streaming greatly shorten the distance between people and make the interaction more convenient. it can be seen that Douyin e-commerce has obvious advantages in content, traffic and technology, and has become a new choice for many publishers in order to open up new markets.

Ma Lanhua, mother of Tsinghua University Benshuo studied at the School of Economics and Management of Tsinghua University and became an investment manager after graduation. During the epidemic, when she used a short video to record the learning and growth stories of her two children and attracted the attention of millions of fans, she quit her job to start a business at Douyin. Data show that as of May 2021, she had sold more than 450000 books through Douyin e-commerce platform.

if this benign trend continues, Douyin e-commerce will gather writers, publishing industry, readers and entrepreneurs to a greater extent, so that choosing good books is no longer a difficult task, and making loving reading really become a way of life for more and more people. and if you are willing to devote yourself to it and work hard, it will also contain countless possible vast blue seas and dazzling starry skies.